What is the
legal status of your business/organisation? (i.e Limited Company,
Partnership (please indicate how many partners) Sole
Trader
Does a
Voluntary Committee manage your organisation?
If a
Voluntary Committee manages your organisation
please provide contact details of your Chair and
Treasurer.
CHAIR
TREASURER
Name:
Address:
Telephone:
Name:
Address:
Telephone:
Is
your organisation a registered charity? If so please state registered
charity number:
Complete this Business Plan Template, giving consideration to the example
questions that have been included under each heading. The
questions are examples only and are not exhaustive -
additional information can be included.
You should provide evidence that you have
conducted extensive research to ensure that there is an
identified need and adequate demand to ensure that your
business will be sustainable.
SECTION 1 – EXECUTIVE SUMMARY
Executive Summary– Provide
a summary of the business plan. This should include
the highlights, main objectives, key points and
features.
SECTION 2 – MISSION STATEMENT, AIMS
AND OBJECTIVES
Mission
Statement- Provide a statement of
purpose for your business, what you are trying to
achieve, your values and the overall direction that
you are following.
Aims and Objectives–
What is your business looking to achieve and how? What
are the specific aims and objectives of your business?
SECTION 3 – OVERVIEW OF YOUR
BUSINESS
Background/History–
Provide an overview of your business, the background,
its history, who owns/runs it, the legal status, when
it started and where it is located, etc.
SECTION 4 – THE SERVICE
The Service- Describe
the childcare service that you (will) offer, numbers
and ages of registered children, staff to child
ratios, opening times, numbers of rooms, what makes
your service unique and if you are developing the
service - how it will be developed, etc.
SECTION 5 – OPERATIONAL DETAILS
Operational Details –
Describe how you (will)
operate, details of your premises, location,
equipment, suppliers, etc.Are there any health and safety
implications?Do
you need to transport children? If so, how will you do
this?
SECTION 6 – QUALITY
Quality -
How do (will) you ensure quality of service? Describe
the steps that you (will) take to ensure that you
offer good quality provision and how you would measure
the effectiveness of these steps.
EYFS –
Identify how you will
evaluate the quality and standards of children’s care,
learning and development, and the progress children
make towards the early learning goals in line with the
principles and requirements of the EYFS.
Equal Opportunity - How
do (will) you implement and monitor Equal
Opportunities? How do (will) you demonstrate inclusive
practice within your setting?
SECTION 7 - MANAGEMENT
Structure – Provide
details of how your business is managed, number of
staff, management and staffing structure, etc(Consider link
to quality).
BREAKDOWN
OF ALL POSTS – Provide a breakdown of all posts
Job Title
Number of staff
with this Job Title
Hourly rate of
pay
Hours per week
Number of weeks
Total Pay
SECTION 8 – TRAINING AND
QUALIFICATIONS
What are (will be) the
qualifications/experience of your staff? What
qualifications do (will) you expect them to have? What
training has been undertaken and what is planned for the future? (Consider link
to quality).
SECTION 9 – MARKET RESEARCH
Market Research –
Thorough market research is vital in ensuring that
businesses are viable in the future. Provide details
of market research conducted covering the following
areas Customers, Other Childcare Providers
and the Local and National Market – See Below: -
Customers-Who are your customers? Where do they live?
How many of them? What are their needs and how will
your service meet those needs?How do
(will) they buy your service? Is there adequate demand
for your service that will make your business
sustainable? How have your consulted with parents and
children? Are they happy with your (intended) service,
facilities, staff, location, hours, price, etc
Local Market– How
many childcare places are there in the immediate and
local area? How many children in the age range that
you will cater for? What are the trends in birth rate?
How does your provision meet the needs of the local
community? Are there any planned housing developments
in your area? Are there any large businesses in your
area, etc?
National Market - What research have you
conducted to identify the main external factors that
that may Influence/effect your business i.e. Ofsted, market and/or customer
trends, The Childcare Act, EYFS, etc?
Briefly outline your findings.
Other Childcare
Providers (competitors) – Who are your main
competitors?What other childcare
providers are there in your immediate and local area?
(How many and what type?) How much do they charge? What discounts do
they offer? What facilities/service do they offer? Do
you know their occupancy rates?What are
their activities? What are their opening times? How
many children do they cater for?How do they
communicate or promote their service? What type of
sessions do they offer?What are their strengths and weaknesses, etc?
SECTION 10 - MARKETIING
Selling–
Describe, how and when, will
you advertise and promote your business? What methods
will you use?What
are they key messages you want to get across? What are
the most appropriate and cost
effective ways of getting your message across
to current or new customers?
What are the costs of this, etc
USP- Unique selling
Point(s) – What do you consider
your Unique Selling Point(s) to be?
Pricing Strategy - How
do (will) you price your childcare service? How have
you arrived at this price? What are your prices in
relation to other childcare providers?
SECTION 11 - ACTION &
CONTINGENCY PLANS
Action Plan – Provide a brief summary of the main
actions required in order to implement this plan.
Contingency Plans - Provide
a brief description of your main challenges and what
you intend to do if things do not go to plan?
SECTION 12 - MONITORING AND
EVALUATION
Monitoring and
Evaluation – What steps will you
put in place to ensure that your business is going to
plan? What targets will you set and how will you know
if they have been achieved? How will you know in the
medium, short and long term that you are continuing to
meet the needs of the local community?(Note –
‘Key Performance Indicators’ can be a vital tool to
help identify and understand problems or improve
performance)
SECTION 13 – FINANCIAL
Please complete both
the 12 month Cashflow
Projection and the 5 year Income & Expenditure
statement.
·The
cashflow forecast is a record of when you think you
will receive cash into the business and when you think
that you will have to pay it out.
·It
is important to make realistic assumptions in the
cashflow, for example if you are starting a new
childcare business the length of time that it takes to
take on children, or the amount of investment on
equipment that you may need to make in the first
instance.
·If
you have additional costs that are not shown, just add
them onto the cash flow.
·If
the costs that are currently included on cashflow do
not apply to your business – please leave the columns
blank
4.CASHFLOW
FORECAST AND INCOME AND EXPENDITURE STATEMENT
Month:
Pre-Opening
Receipts & Payments
1
2
3
4
5
6
7
8
9
10
11
12
Totals
No
of weeks open
Av.
No.Children
per session:
0-1
2-2
3-5
Staff
per session
RECEIPTS
Funding Grants/Donations
Receipts from Parents
Loans Received
Other (please specify)
Total
Receipts
PAYMENTS
All
Salary Costs:
Gross Salary/salaries
Employers National
Insurance
Pensions Contributions
Holiday/Training Cover
Payroll
All Premises Costs:
Rent
Rates
Gas/Electricity
All Insurance Costs:
Building Insurance
Contents Insurance
Employment Insurance
Public Liability
All Administration
Costs:
Telephone
Postage & Stationery
OFSTED Registration &
Membership Fees
Bank Charges
Administration
Month:
Pre-Opening
Receipts & Payments
1
2
3
4
5
6
7
8
9
10
11
12
Totals
Activity
& Material Costs:
Materials
Outings
Catering (Food &
Drink)
Sundries
All Volunteer Costs:
Authorised Volunteer
Expenses
Volunteer Travel Expenses
All Advertising Costs:
Advertising
Promotion
All Transport Costs:
Vehicle Costs/Mileage
All Training Costs:
Training/Qualifications
Quality Assurance
Contingencies
Contingency/Redundancy
Equipment
Equipment
Other
Please specify
All capital Costs
Refurbishment Costs
Equipment Costs
Total
Payments
Cashflow
Surplus/Deficit (-)
Opening
Bank Balance
Closing
Bank Balance
Five
year Income and Expenditure/Profit
and Loss Statement
Income
& Expenditure Statement
Year
1
Year
2
Year
3
Year
4
Year
5
Income
Funding Grants/Donations
Receipts form Parents
Loans Received
Other
Total
Income
Expenditure
Gross Salary Costs
Employers National
Insurance
Pensions Contributions
Holiday/Training/Sick Pay
Payroll
Rent, Rates,
Gas/Electricity
Insurances
Telephone, Postage &
Stationery
OFSTED Registration &
Membership Fees
Bank Charges &
Administration
Materials, Outings
Catering
Sundries
Volunteer Costs
Advertising/Promotion
Transport/Motoring Costs
Training
Quality Assurance Costs
Contingencies
Equipment
Capital Costs
Other:
Total
Expenditure
Surplus/(Deficit)
Cumulative
Profit/Loss(-)
www.milton-keynes.gov.uk/service
Milton Keynes
Council
Civic Offices
1Saxon Gate East
Central
Milton Keynes
MK9 3EJ
T 01908
691691
E
childcaredevelopment@milton-keynes.gov.uk
W www.milton-keynes.gov.uk/children-young-people-families
Available
in audio, large print, Braille and other
languages
Tel
01908 254528
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